Flexible, part-time executive support

The Audit & Roadmap gives you clarity on where you stand and what needs to change. Fractional Ecommerce Leadership takes it further — turning that plan into action and making sure growth happens.

Hiring a full-time ecommerce executive is costly and often unnecessary for growing brands. With Fractional Leadership, you get the same senior-level expertise without the overhead. I step into your business as part of your leadership team, guiding both strategy and execution.

What I bring to the table:

• Marketplace Growth Expertise: Amazon, Walmart, and other marketplaces — from Buy Box defense and PDP optimization to scaling ads profitably.
• DTC & Sales Funnels: Build and optimize funnels, lead capture, and retention programs that drive consistent sales.
• Strategic Planning & Prioritization: Clear direction on what to tackle first and what to phase in later.
• Hands-On Leadership: Align teams, drive accountability, and keep initiatives on track until results are realized.

What this means for you:

• Clear direction, executed with confidence
• Faster, smarter decisions without costly trial and error
• Accountability for results with a leader embedded in your team

Fractional Ecommerce Leadership is the bridge between knowing what to do and actually getting it done — giving you flexible, part-time executive leadership focused entirely on driving measurable growth.