I help small and mid-sized manufacturers turn ecommerce and online marketplaces into dependable sales channels by aligning ordering, pricing, and systems with how customers and sales teams actually operate.
With more than 17 years leading ecommerce across B2B websites, customer portals, and Amazon, my focus is simple:
Instead of hiring a full-time director, you get senior ecommerce and go-to-market leadership that designs, builds, and runs systems built around your real sales process, not generic ecommerce templates.
Before launching Ecom Growth Advisors, I led ecommerce and digital growth for manufacturers and industrial brands across direct, distributor, and marketplace channels.
Many manufacturers invest in ecommerce and marketplaces, yet sales still depend on email orders, old quotes, and manual handoffs. Customers struggle to reorder. Reps spend time routing small orders instead of selling. Pricing and product rules live inside systems customers cannot access.
So digital channels exist, but they do not carry real sales volume.
This is not a marketing problem.
It is a go-to-market and workflow problem.
When ordering, pricing, quoting, and system rules are not aligned with how buyers and sales teams operate, ecommerce cannot function as a true sales channel. Until that foundation is fixed, new platforms and more traffic rarely change the outcome.
Map how customers, reps, and distributors place orders today, then design how ordering, pricing, and quoting should work across ecommerce and marketplaces. This includes platform guidance, workflow design, and a developer-ready scope with realistic cost ranges.
Outcome: A clear plan that aligns systems with your sales process and removes uncertainty before any build starts.
I lead implementation on your behalf, working directly with developers and internal teams to protect business priorities, validate workflows, and keep pricing and ordering logic aligned with how customers actually buy.
Outcome: A system that launches on schedule and supports repeat business instead of sending orders back to email and spreadsheets.
Ongoing fractional leadership to manage performance across ecommerce and marketplaces, with regular reporting, operating cadence, and 90-day improvement plans.
Outcome: Sustained growth and stability without adding a full-time director role.
Most clients are:
If repeat orders, pricing, and digital channels are creating friction for your sales or operations teams, the EGA Reorder Engine is built for your environment.
