I help manufacturers, distributors, and product brands find where digital commerce is losing revenue, margin, and adoption, then help leadership decide what to fix first.
Your digital channels may be active, but revenue growth remains uneven, margins stay under pressure, and teams struggle to agree on what deserves attention first.
Customers avoid digital buying, abandon the process, or keep relying on older ways of ordering because the experience does not meet their needs.
Amazon, DTC, marketplaces, B2B portals, and distributor relationships create pricing pressure, channel conflict, or customer confusion.
Sales, marketing, ecommerce, operations, and outside partners each own part of the work, but leadership lacks one clear view of performance and priorities.
Ecom Growth Advisors helps leadership move from scattered activity and competing priorities to a shared view of where the business is losing ground and what deserves attention first.
• Where revenue, margin, and adoption are being lost
• What is causing the problem
• Which changes matter most
• Who should own each priority
• What should happen over the next 90 days
A focused plan leadership understands, teams know how to act on, and the business knows how to measure.
I’m Adam Renico, founder of Ecom Growth Advisors.
For more than 17 years, I’ve built, led, and improved digital commerce across DTC, B2B, Amazon, marketplaces, and manufacturer channels.
I’ve grown my own ecommerce company, worked inside small and mid-sized businesses, and led digital commerce growth within a global manufacturer. I know what these decisions look like from inside the business, where revenue targets, channel conflict, sales relationships, pricing pressure, operations, and limited resources all compete for attention.
That experience shapes how I advise clients today. I focus on the business problem first, help leadership separate symptoms from root causes, and turn the findings into clear priorities, ownership, and action.
Digital commerce leadership across product brands, manufacturers, B2B, DTC, Amazon, and marketplaces.
Built a mid-seven-figure ecommerce business and led the decisions behind growth, margin, operations, and customer acquisition.
Led and influenced more than $100 million in digital commerce growth across multiple business models and channels.
Advice grounded in real ownership, measurable results, and the realities teams face inside the business.
When digital channels are active but performance still falls short, leadership needs to know where the business is losing ground, what is causing it, and what to address first.
A consulting engagement for manufacturers, distributors, and product brands that need clearer answers before making their next digital investment.
Find the Leakage: Identify where the business is losing revenue, margin, customer adoption, or team capacity.
Find the Cause: Pinpoint the channel, pricing, sales, operating, and ownership issues behind the problem.
Fix the Sequence: Turn the findings into clear priorities, named owners, and a practical 90-day action plan.
Leadership leaves knowing what is holding performance back, which changes matter most, who owns the work, and what happens next.
If your digital channels are active but results are falling short, let’s talk through where the business may be losing ground and whether the Digital Commerce Revenue Diagnostic fits the situation.