Giving Retail & Lifestyle brands the clarity and leadership they need to grow profitably — without hiring a full-time ecommerce director.
I help founders and executive teams grow their online sales without the cost of a full-time hire. With 15+ years of experience leading ecommerce growth, I’ve worked across Amazon, Walmart, Shopify, Magento, and direct-to-consumer channels. My approach is hands-on and practical—whether it’s optimizing product pages for higher conversion, building sales funnels that consistently capture leads, or aligning teams around a clear roadmap for profitable growth.
What sets me apart is the ability to step in as part of your leadership team. I don’t just hand over recommendations; I create actionable strategies, guide execution, and make sure results are measurable. My focus is always on helping businesses gain clarity, stop the revenue leaks, and build long-term growth systems that work.
If your brand is ready to grow with focus and confidence, I can be your fractional ecommerce director and trusted partner in driving results.
From clarity, to execution, to targeted solutions — choose the level of support your brand needs to grow profitably.
Pinpoint wasted spend, revenue leaks, and growth barriers. Walk away with a clear 90-day action plan that gives you focus, quick wins, and measurable next steps.
Step into executive-level ecommerce leadership without the cost of a full-time hire. I work alongside your team to guide strategy, execution, and long-term growth.
From sales funnel design to marketplace optimization, I take on targeted projects that remove roadblocks, strengthen your sales channels, and accelerate results.
