I’m Adam Renico, founder of Ecom Growth Advisors.
For more than 17 years, I’ve built, led, and improved digital commerce across DTC, B2B, Amazon, marketplaces, and global manufacturing businesses.
I help manufacturers, distributors, and product brands find where digital commerce is losing revenue, margin, and adoption, identify what is causing the problem, and decide what to fix first.
My perspective comes from working inside the business, where sales relationships, pricing pressure, operations, customer needs, and revenue targets all shape the decisions leadership has to make.
Before starting Ecom Growth Advisors, I spent years inside product-based businesses where digital commerce had direct consequences.
Revenue targets mattered. Margins mattered. Customer trust mattered. Sales relationships mattered. Operational choices mattered.
I built and ran my own ecommerce company. I worked inside small and mid-sized businesses. I later led digital commerce growth within a global manufacturer.
Across those roles, I learned that more channel activity does not always lead to better business results.
The harder work is deciding where to focus, how channels should work together, who owns the result, and which problems are worth solving first.
That experience now shapes how I advise clients.
I look past surface symptoms, connect the business issues behind them, and help leadership make decisions they can act on.
Experience across founder-led companies, mid-sized businesses, and global manufacturing.
Built a mid-seven-figure ecommerce company and handled the choices behind growth, cash flow, margins, customers, and operations.
Helped create more than $100 million in digital commerce growth across DTC, B2B, Amazon, marketplaces, and manufacturer channels.
I bring an outside perspective shaped by years of making these decisions from inside the business.
Digital commerce rarely improves because a company adds more activity. Better results usually start with better decisions.
Over time, I’ve learned four principles that shape every client engagement.
A website, marketplace, portal, or agency may be where the issue appears. The cause often sits in pricing, ownership, customer behavior, sales alignment, or operations.
Digital commerce touches more than marketing. Sales, finance, customer service, operations, channel partners, and leadership all affect the result.
Most companies have more possible actions than time, budget, or staff. Progress depends on choosing the right sequence.
A plan without a clear owner usually becomes another unfinished initiative.
These principles shape how I help leadership find the real problem, make sound decisions, and move forward with focus.
Before recommending a change, I take time to understand what is happening, what the business has already tried, and where the real friction sits.
I listen first. I respect the people, systems, and relationships already in place. Then I give leadership a direct point of view and practical next steps.
Before recommending action, I look at what is creating the friction and what the business has already tried.
Digital commerce has to work with sales teams, distributors, pricing realities, customer relationships, operations, and internal constraints.
You get clear recommendations on what matters most, what does not, and what should happen next.
Leadership, sales, ecommerce, agencies, and operations leave with the same view of the problem, priorities, and ownership.
Let’s talk about what is holding digital commerce back and whether Ecom Growth Advisors fits the situation.