I’m Adam Renico, founder of Ecom Growth Advisors. I help manufacturers, distributors, and product brands make digital commerce clearer through a point of view shaped inside the work. As a founder, operator, and digital commerce leader across small, mid-sized, and larger organizations.
My work helps leadership make sense of channel roles, sales alignment, pricing pressure, agency direction, and what to fix next.
Before starting Ecom Growth Advisors, I spent years inside product-based businesses where digital commerce was not just a channel. It was tied to revenue, margin, customer trust, sales relationships, operations, and the decisions leadership had to make every week.
My experience spans building and running my own ecommerce business, working inside small and mid-sized companies, and leading digital commerce growth in larger manufacturer environments. Across those roles, I have worked through DTC, B2B, Amazon, marketplaces, sales channels, pricing pressure, agency direction, and the challenge of making digital revenue actually perform.
That range shaped how I see the work today.
Most companies do not struggle because they lack effort. They struggle because the model is unclear. Sales is moving one direction. Agencies are moving another. Pricing rules are hard to manage. Customers want an easier way to buy again. Leadership sees activity, but not always the path forward.
That is the work EGA was built to help clarify.
Digital commerce leadership across DTC, B2B, manufacturing, marketplace, and product-based businesses.
Built an ecommerce business and led digital commerce work inside small, mid-sized, and larger organizations.
Work shaped by sales teams, distributors, pricing pressure, operations, and customer relationships.
A point of view shaped by owning the number and helping teams decide what to fix next.
Digital commerce usually gets treated like a channel problem, a platform problem, or an agency problem.
Sometimes it is.
But often, the visible issue is pointing to something deeper inside the business.
Website is not converting
Low B2B portal adoption
Marketplace or channel tension
Agency activity without clear results
Digital revenue that is hard to lead
An unclear customer path
Weak sales and customer adoption planning
Undefined channel roles and pricing rules
Scattered priorities, ownership, and KPIs
No clear digital commerce operating model
Ecom Growth Advisors exists to help leaders see what is underneath the activity, clarify the model, and decide what to fix next.
I believe digital commerce gets better when leaders can see the whole picture clearly.
Not just the website.
Not just Amazon.
Not just the agency update.
Not just the next platform decision.
The work has to connect back to how customers buy, how sales is involved, how pricing is managed, who owns the outcome, and what the business is actually trying to accomplish.
That is why I try to bring calm, practical clarity into the work.
Slow the problem down.
Name what is really happening.
Respect the business already in place.
Then decide what needs to change next.
Before jumping to recommendations, understand what is really creating friction.
Digital commerce has to work with sales teams, distributors, pricing realities, customer relationships, and operations.
The goal is not more theory. The goal is clearer priorities and decisions the team can act on.
Teams move better when leadership, sales, ecommerce, agencies, and operations can talk about the work the same way.
If your channels are active but the path forward feels unclear, EGA can help you understand what is working, what is stuck, and what to fix next.