SPEAKING & WORKSHOPS
Digital commerce affects sales, pricing, customer adoption, channel strategy, operations, and ownership.
I lead practical workshops and speaking sessions for associations, events, peer groups, economic development partners, and leadership teams serving manufacturers, distributors, and product brands.
Each session helps leaders identify where digital commerce is losing ground, ask better questions, and decide what deserves attention first.
These sessions are for leaders who know digital commerce matters but need a clearer way to evaluate opportunities, discuss tradeoffs, and decide what to do next.
For members working through how digital commerce affects sales, pricing, customers, channel relationships, and growth.
For manufacturers and distributors that need a clearer view of digital readiness, performance gaps, and the next practical steps.
For audiences seeking an operator’s perspective on portals, platforms, customer adoption, sales alignment, channel roles, and ownership.
For companies that need sales, marketing, ecommerce, operations, and leadership working from the same priorities before making the next digital decision.
These sessions help leaders make sense of the digital commerce issues already showing up inside the business, including weak adoption, sales tension, pricing pressure, unclear ownership, and competing priorities.
How leadership separates symptoms from causes, chooses the highest-value priorities, assigns ownership, and sets the next 90 days.
How to evaluate a new platform, agency, channel, or internal hire before committing more time and money.
Why customers avoid digital buying, return to manual ordering, or abandon the process, and what leaders should examine first.
How to make repeat buying easier for customers who already know what they need and trust what you sell.
How to grow digital channels without putting reps, distributors, customer relationships, or margin discipline at risk.
How digital channels expose pricing gaps, reseller behavior, margin pressure, and unclear channel rules.
How unclear ownership creates scattered priorities, slow decisions, and digital performance no one fully owns.
Every audience brings different questions, experience, and business pressures. Sessions are adapted for conferences, associations, peer groups, economic development programs, and private leadership teams.
Conference Session: A focused 45 to 60-minute presentation that helps leaders think more clearly about a specific digital commerce issue.
Interactive Workshop: A discussion-led session with practical examples, guided exercises, and takeaways participants bring back to their companies.
Leadership Team Session: A private working session built around your company’s decisions, priorities, and digital commerce challenges.
Custom Session or Series: A session or workshop series developed around your audience, schedule, and event goals.
Typical formats include 45 to 60-minute conference sessions, 90-minute interactive sessions, half-day workshops, and multi-session programs.
These conversations are already happening through podcasts, webinars, manufacturing events, and partner-led workshops.
Upcoming and recent sessions include:
View Now!
Adam Renico joins Fractionals Unplugged to explain why unclear ownership, fragmented channels, and competing priorities often sit behind weak ecommerce performance. The conversation covers leadership, sales alignment, accountability, AI, and the personal experiences that shaped Adam’s consulting approach.
Register TODAY!
Is Your Manufacturing Business Ready for Digital Sales? A practical webinar for manufacturers working through digital commerce readiness, customer adoption, B2B portals, and where to focus next.
Register for Tech Week GR
Digital Sales Has Changed: The New Playbook for Manufacturers. A practical session for manufacturers and product-company leaders exploring how digital commerce can support sales, customers, and growth.
In Developement
Additional workshops are being developed to help manufacturers assess digital commerce readiness and identify practical next steps.
Sessions help leaders look past isolated tactics, connect digital commerce to the wider business, and make better decisions about what happens next.
Recognize where revenue, margin, adoption, or team capacity is slipping, then look beyond the visible symptom to find the likely cause.
Examine customer behavior, channel roles, pricing, sales involvement, ownership, and operations before choosing a solution.
Decide what deserves attention now, what should wait, who should own the next step, and how progress will be judged.
Give leadership, sales, ecommerce, operations, and outside partners a clearer way to discuss the problem and the priorities.
Yes. Each session is shaped around the audience, event goals, format, and the digital commerce questions leaders are already trying to answer
The sessions are built for business leaders. The focus is on customer adoption, sales involvement, channel roles, pricing, ownership, and business decisions rather than technical implementation.
Yes. Sessions are available virtually or in person based on the audience, location, format, and event goals.
Common formats include 45 to 60-minute conference sessions, 90-minute interactive sessions, half-day workshops, and custom multi-session programs.
Participants leave with clearer questions, shared language, practical examples, and a stronger starting point for deciding what deserves attention next.
The strongest fit is manufacturers, distributors, product brands, industry groups, economic development partners, and leadership teams working through digital commerce decisions.
Timing depends on the format, audience, and level of customization. Starting the conversation early gives us more room to shape the topic, examples, exercises, and participant takeaways.
If your members, attendees, or leadership team are working through digital commerce decisions, I lead practical sessions around customer adoption, sales involvement, pricing, channels, ownership, and what to address first.